Understanding shopper behaviour in physical stores, compared to e-commerce is greatly limited.
Traditional surveys and observations give incomplete, non-representative, and inaccurate data about a very small sample of shoppers!
Point of sale analysis can accurately capture the outcome but gives no insight into the decisions that drove to purchase.
- provides a comprehensive and accurate view of the full visit
- captures all interactions between shoppers and products, and behavior in the aisles, for all shoppers
- can be consumed using our reports, or imported into existing business intelligence infrastructure
HiperKinetic provides technology automates capturing of comprehensive, representative and accurate data.