4-less-than-obvious retail trends that will influence shopping in 2015

4-less-than-obvious retail trends that will influence shopping in 2015 2014 was the year marked by a growing popularity of omnichannel retailing and smart marketing solutions, designed to boost consumer's experience. Smart sensors and tags such as beacons and wearables caught the attention of forward-thinking retailers. And while these trends are expected to continue into this year, there are some ...

HONEY I SHRUNK THE BEACON! SMALL AND SMART NEARABLES ARE FUTURE OF SENSOR TECHNOLOGY

HONEY I SHRUNK THE BEACON! SMALL AND SMART NEARABLES ARE FUTURE OF SENSOR TECHNOLOGY Forget wearables - nearables are now all the rage. Equipped with a variety of sensors and acting as transmitters to broadcast digital data, these smart objects are able to provide mobile devices in range with information about their location, state and immediate surroundings. Remember Beacons? Nearables are nothing else but ...

WILL ONLINE GROCERS EVER GET THE BETTER OF BRICK-AND-MORTAR STORES?

WILL ONLINE GROCERS EVER GET THE BETTER OF BRICK-AND-MORTAR STORES? The concept of buying food online is hardly new, yet it has never really taken off. Some say that limited product range, high cost and inconvenient delivery timing are to blame for a much slower growth in that segment of the e-commerce market. But it seems that better times are ...

DIGITAL TECHS 2015: PREDICTIONS FOR RETAIL

DIGITAL TECHS 2015: PREDICTIONS FOR RETAIL Using digital technologies to provide shoppers with personalized service is hardly a novelty. That being said, there are more potential uses to tap into when it comes to retail. Let us have a look into the future.According retail experts, the presence of digital in stores will be stronger this year ...

World is your purchase platform

World is your purchase platform As more consumers shop via their mobile devices, their ways of finding out about and interacting with brands are rapidly changing. Social media serve as a virtual sales channel, used by brands to interact directly with their customers. Clearly, brands must now "Be There And Everywhere". From a retailer’s point ...

DUDE IS A DROID! ROBOTS TO TAKE OVER AFTER RETAIL CLERKS

DUDE IS A DROID! ROBOTS TO TAKE OVER AFTER RETAIL CLERKS Guiding customers to stocked items, scanning barcodes and answering basic merchandise questions — these functions are soon to be performed by robots rather than shop assistants. The latter can instead concentrate on more inspiring tasks, such as advising a store visitor and building customer loyalty.It is already happening, courtesy of ...

Big data to drive made-to-measure shopping

Big data to drive made-to-measure shopping In a near future, all your personal details will be known to shop assistants the minute you cross the threshold of a store. Your name, vital stats and purchase history in-store and online will turn into a powerful weapon in the hands of retailers who will be able to much ...

Four ways of turning big data into valid insights

Four ways of turning big data into valid insights Much more than a popular buzzword, Big Data can really make or break your business. And before you join the rush of collecting more new shopper data, remember that the biggest challenge is in fact analyzing the data that is already in place to make better business choices. Data is ...

One price, five responses: Tune your pricing strategy to different types of shoppers

One price, five responses: Tune your pricing strategy to different types of shoppers The assumption that consumers always make rational choices is at the origin of all traditional pricing research techniques. Conducted by Vocatus and IriS, a pricing study proves that people may considerably differ in their attitudes to prices depending on the product they deal with. From the point of view of ...

Three tech game changers that push new boundries in retail

Three tech game changers that push new boundries in retail Rapid changes in the consumer landscape such as cloud, mobile, social and information will either make or break retailers. What are the main forces at play that retailers must keep up with to survive on the market? It seems that that online data and analytics along with mobile developments are ...